Gender Stereotypes and Attitudes Toward Women and Men - Alice H. Eagly - 1989
Attitude theory is used to provide a conceptual analysis of how attitudes toward men and women relate to gender stereotypes. Consistent with this analysis, attitudes toward the sexes related positively to the evaluative meaning of the corresponding gender stereo-types. In addition, attitudes and stereotypes about women were extremely favorable - in fact, more favorable than those about men. The findings also demonstrated that the Attitudes Toward Women Scale assesses attitudes toward equal rights for women not attitudes toward women, and therefore did not relate to the evaluative meaning of subjects' stereotypes about women.
And as a bonus:
The construction and validation of Attitudes Toward Men Scale - Iazzo, Anthony N. - 1983
Describes the construction and validation of the Attitudes Toward Men Scale (AMS). The initial 63 items were based on a review of the literature, which suggested 4 major content areas that define men: marriage and parenthood, sexuality, work, and physical and personality attributes. Factor analysis of responses of 104 18–63 yr old women indicated 4 factors that corresponded to these content areas. Good internal consistency and freedom from social desirability distortion were found. In criterion-related validation, the AMS scores of battered wives, rape victims, feminists, and lesbians clearly demonstrated more negative attitudes toward men than a control sample. In an exploratory study, the personality and psychopathology of the 1st 104 Ss were compared (via the 16PF and the Mini-Mult) and contrasted in relation to their attitudes toward men. Findings indicate that attitudes toward men depend largely on experience. (40 ref) (PsycINFO Database Record (c) 2011 APA, all rights reserved)